DIGITAL MARKETING MANAGER

Digital Strategy & Planning;
Develop and implement comprehensive digital marketing strategies aligned with business objectives across East African markets
Conduct market research and competitive analysis specific to East African crop nourishment markets
Create annual digital marketing plans with clear KPIs and budget allocation for multi-country operations
Stay current with digital marketing trends and emerging platforms across East Africa

Content Marketing & Brand Management;
Oversee content creation across all digital platforms (website, social media, email, etc.)
Ensure brand consistency and messaging alignment across all digital touchpoints and East African markets
Develop educational content about our crop nourishment products for diverse East African audiences
Manage content calendar and editorial schedules across multiple markets.

Social Media Management;
Lead social media strategy across platforms including Facebook, Instagram, WhatsApp Business, TikTok, and LinkedIn
Create engaging campaigns that resonate with diverse East African consumers
Build and manage online communities around crop nourishment topics across different markets
Monitor social media trends and audience insights to optimize content strategy for various East African markets.

E-commerce & Website Management;
Oversee company website performance, user experience, and conversion optimization
Manage e-commerce platforms and online sales channels across East African markets
Collaborate with IT team on website updates, functionality improvements, and mobile optimization
Implement SEO best practices to improve organic search visibility across target markets

Digital Advertising & Performance Marketing;
Plan and execute paid digital advertising campaigns (Google Ads, Facebook Ads, Instagram Ads)
Manage advertising budgets and optimize campaigns for maximum ROI
A/B test ad creatives, audiences, and campaign strategies
Track and report on campaign performance metrics

Analytics & Reporting;
Monitor and analyze digital marketing performance using tools like Google Analytics, social media insights, and other relevant platforms
Prepare regular reports on digital marketing KPIs and campaign performance
Use data insights to make recommendations for strategy optimization
Present monthly and quarterly digital performance reviews to management

Affiliate Program Management;
Develop and implement affiliate marketing strategy to expand distribution network across East Africa
Recruit, onboard, and manage affiliate partners including agricultural consultants, agro dealers, and online retailers
Create affiliate marketing materials, training resources, and commission structures
Monitor affiliate performance and provide ongoing support to optimize sales across different markets
Manage affiliate tracking systems and ensure accurate commission payments

Partnership & Collaboration;
Collaborate with sales team to align digital efforts with sales objectives
Work with influencers, agricultural bloggers, and crop health advocates for product promotion
Coordinate with external agencies, photographers, and content creators
Support offline marketing initiatives with digital amplification

Key Performance Indicators
Website traffic growth and conversion rates
Social media engagement and follower growth
Email marketing open rates and click-through rates
Digital advertising ROI and cost per acquisition
Online sales revenue and growth
Brand awareness and sentiment metrics
Customer acquisition and retention rates
Affiliate recruitment numbers and revenue generated through affiliate channels
Affiliate partner satisfaction and retention rates